I help ambitious companies build more valuable brands.
5x Cannes Lions shortlists — 2x Shorty Awards (gold, finalist) — 1x AMA BrandSmart Grand Champion — 1x 4As IAAS win — 44x VSCO selections for honor an distinction — 1x appearance on the front page of Reddit — 1x feature by the Obama Foundation — 1x One Show award for combating housing discrimination — 1x Immortal award for protecting kids online — 1x ARF David Ogilvy award finalist — 1x win 4As Institute of Advanced Advertising Studies
For most companies, their brand is their most valuable asset. An estimated 90% of the S&P 500’s value is held in intangible assets1, and in consumer-facing categories, brands comprise about 50% of that value2.
And yet… brands are also their most elusive asset: Brands are ideas. They aren’t constrained by the laws of the material world. They are in a constant state of flux, requiring constant stewardship. Ideas are maintained my human beings, in all of their irrational and unpredictable glory. Human behavior is business’s most constant blind spot. At their best, brands represent visions for imagined futures—what a company and its offering could be to people, and the world it could create.
I’ve discovered, decoded, designed, and deployed the ideas that build more valuable brands, for the Fortune 100 and unknown start-up alike. What will we make of yours?
1 Ocean Tomo. (2026, February 9). Intangible asset market value study
2 Knowles, J. (2019, January 4). How much of intangible value does brand represent? The Marketing Journal.