“'Dibs' folding chairs, designed by artists, auctioned for charity” - Chicago Tribune

The Ask: Develop a creative approach to simultaneously raise awareness for Lincoln Park Community Shelter’s cause while raising funds toward their new capital campaign, which will help them pay for a new building.

My Role: Strategic lead and primary consultant with the non-profit, in partnership with Havas’s executive creative Director and in-house team.

The Outcome: 

• Raises $5,700 from auctions of chairs, all donated to LPCS