PROPEL WATER / DIGITAL CAMPAIGN (PITCH)
The Ask: As part of the 4As' "Institute of Advanced Advertising Studies," in partnership with Integrated Marketing Communications program at Northwestern University, put together a digital/social marketing plan to support Propel's national ad campaign, "Lyte Up Your Workout."
My Role: Led strategic planning throughout.
The Outcome: Our campaign won the pitch among five competing teams, and was hand-selected by Gatorade's senior marketing director.