VOLUNTEERS OF AMERICA IL / FACEBOOK CAMPAIGN
The Ask: As a non-profit, the VoA IL has very little marketing budget set aside to promote attending its Hope Walk fundraising event beyond the generous gifts of others and word-of-mouth. VoA IL needed a new, modern way to promote attending the event that was hyper-efficient, extremely targeted, measurable, and low-lift.
My Role: Auxiliary board member and lead of the marketing committee.
The Outcome:
Reach: 2,195
CPM: $0.01
Link Clicks: 60
CPC: $0.37