Orbitz — Jon Schultz

ORBITZ / BRAND STRATEGY

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The Ask: Develop a break-through brand positioning that would help a challenger brand lift sales over night while creating brand over time.

My Role: Lead strategic planner and one of the primary client consultants, from pitch to campaign launch.

The Outcome:

Successfully drove incremental traffic and bookings to the site, including a benchmark-exceeding 25% net new customers from the campaign.