THIS I BELIEVE
"Having so recently been one of the underdogs of the savannah, we are full of fears and anxieties over our position, which makes us doubly cruel and dangerous. Many historical calamities, from deadly wars to ecological catastrophes, have resulted from this over-hasty jump" — Yuval Noah Harari, Sapiens
The antidote to social turmoil is empathy. The degree to which you are able to see yourself in other people’s lives determines your likelihood to see the collective benefit of making decisions that help others as well as yourself. We abstract things that are (or feel) far away.
Empathy is transmitted through ideas… and no industry is better at embedding the mundane aspects of life with ideas than brand-builders. Marketing strategies that associate private corporations with positive social change attract conscious consumers, drive differentiation, and increase employee engagement.
70% of Americans believe its important for companies to make the world a better place (HBR)—90% of Genders think they have an obligation to (McKinsey True Gen Report). 75% of global citizens say CEOs should take the lead on change, not governments. The UN’s Sustainable Development Goals will open up over $12T in business opportunity by 2030 (Net Positive). 70% of the workforce say they won’t work for a company without a strong purpose (Porter Novelli).
"We simply won't be here if we don't take care of the very things that allow us to exist" — Doug McMillon, CEO of Walmart
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I accelerate the growing connection between private capital and ambitious social ventures.
The community design project featured by the Obama Foundation — The art activation that raised over $5,000 for a homeless shelter with no budget — The communications strategy that helped nominate Chicago’s longest-shot mayoral candidate — 1x One Show award for combating housing discrimination — 1x Immortal award for combating child sex abuse material